Searching for the best multi-channel social media management tools can be overwhelming. There are a ton of options out there and it’s hard to know which ones are the best fit for your business.
Social media is a crucial part of any marketing strategy. It allows businesses to reach a wider audience and connect with potential and current customers.
There are a lot of social media platforms out there, and each one has its own unique features. Business owners need to find the time and energy to log into multiple social media accounts, write a post for each, and schedule them as needed throughout the day.
This can be a huge time commitment, and that’s where social media management tools come in. These tools are designed to help businesses save time and energy by managing multiple social media accounts in one place.
There are a lot of great social media management tools out there, but we’ve compiled a list of the ten best ones for small businesses.
Let’s dive in!
Best Multi-Channel Social Media Management Tools
Multi-channel social media management tools are great for small businesses because they allow you to manage all your social media accounts from one place. This can save you a lot of time and energy, as you don’t have to log in to each individual account to post content.
Here are 10 of the best multi-channel social media management tools for agencies, freelancers, and small businesses:
1 Hootsuite – Great for an agency, small teams, and freelancers
Hootsuite is one of the most popular social media management tools out there. It allows you to manage all your social media accounts in one place. You can also schedule posts, track who’s talking about your brand, and more.
A team plan starts at $129 /month for up to 3 users and 20 social accounts.
2 Buffer – Great for agency and freelancers
Buffer is another great social media management tool that lets you manage all your accounts from one place. It also has some great features like scheduling posts, analyzing your performance, and more.
A team plan starts at $10 /month per social channel and has unlimited team members and clients.
3 Sprout Social – Great for small business
Sprout Social is a great tool for managing all your social media accounts as well as monitoring what’s being said about your brand online.
Sprout Social offers a 30 days trial, and plans start at $149 per user per month, if billed annually, else it’s $169 month-to-month.
4 Zoho Social – Great for small to mid-sized companies
Zoho Social is another great social media management tool that offers a suite of features to help you better manage your social media accounts.
A premium plan will run you $40 a month if billed annually with only 1 brand and 9 channels. You can have up to 3 team members on this plan.
5 HubSpot – Great for small to mid-sized companies
HubSpot’s customer relationship management solutions cover all-encompassing social media tools, so since many sales and marketing teams are already using HubSpot’s CRM, their social media managers may immediately utilize HubSpot software for free.
The Professional plan starts at $800 a month if billed annually. This plan includes 2,000 marketing contacts. It’s a bit pricy, but it offers a lot of features for companies that need to do more than post to social media.
6 AgoraPulse – Great for small teams
Agorapulse is a social media management tool that’s great for small teams. It offers a suite of features, including content scheduling, reporting, and team collaboration.
A Premium plan runs you at $199 a month billed annually for up to 20 social profiles and 4 users.
7 Eclincher – Great for small teams and agency
Eclincher is a social media management tool that’s great for small teams and agencies. It offers a suite of features, including content scheduling, reporting, team collaboration, and client management.
A paid Agency subscription starts at $219 a month for up to 40 social profiles and 6 users. Eclincher also offers an enterprise solution for agency businesses.
8 SocialPilot – Great for small teams and agency
SocialPilot is an all-in-one social media management tool that’s great for small teams and agencies. It offers a suite of features, including content scheduling, reporting, team collaboration, and client management.
A paid Studio subscription starts at $100 a month for up to 50 social profiles, 5 users, and unlimited clients. SocialPilot also offers an enterprise solution for agency businesses.
9 Later – Great for agency and freelancers
Manage visual material on social media sites like Instagram and Pinterest with Later. Originally, Later was a social media posting tool developed for Instagram as the main social network. It offered content planning to optimize the aesthetic of your Instagram feed, but it has evolved into a visual calendar that includes most social media networks.
Their product focuses almost entirely on visual planning. There is no integrated social inbox or RSS integration, but it does provide analytics capabilities to help you plan your content more effectively.
A paid Growth subscription starts at $40 a month and includes up to 3 social profiles, bulk scheduling, a content calendar, team collaboration features, and analytics. Later also offers an Advanced solution for large social teams, that starts at $80 a month if billed annually.
10 Loomly – Great for freelancers, small teams, and enterprises
Loomly is a social media management platform that offers a suite of tools to help businesses with their social media presence. It has an intuitive interface and a great set of features.
The Loomly Base plan starts at $26 per month and includes up to 10 social profiles, a content calendar, bulk scheduling, team collaboration features, and analytics. The paid plans also include access to the Loomly Academy, which offers training on social media best practices. A Premium plan will run you $269 a month if billed annually.
NOTE: Pricing was verified at the time of this publication. Pricing is dependent on market conditions. Plan for any price rises and conduct your own research.
How To Manage Multiple Social Media Channels
By now, it’s no secret that social media is a powerful marketing tool. In fact, nearly all small businesses use social media in some capacity. And why wouldn’t they? Platforms like Facebook, Twitter, and Instagram have billions of active users.
However, managing multiple social media accounts can be incredibly time-consuming and frustrating. Small business owners have to log in to each account separately, write posts for each one, and then schedule them throughout the day.
Using the multi-channel social media management tools listed above can help take some of the weight off your shoulders. These tools allow you to publish and schedule posts, track engagement, monitor competitors, and more—all in one place.
Using a social media management tool also lets you manage all of your social media accounts from your laptop or desktop computer rather than your phone, making it more convenient to work using a keyboard and monitor instead of craning over a tiny screen.
What To Look For In A Social Media Management Tool
When you’re looking for the best social media management tool for your small business, there are a few key features to keep in mind:
- Ease of use: The platform should be easy to navigate and understand.
- Scheduling and publishing: The tool should allow you to easily schedule and publish posts on multiple platforms.
- Engagement tracking: It’s important to be able to track who is engaging with your content and how.
- Competitor analysis: It can be helpful to see what your competitors are up to on social media.
- Customer support: In case you run into any issues, it’s important that the company offers excellent customer support.
These are just a few of the best multi-channel social media management tools for small businesses. If you’re looking to streamline your social media presence, these tools are definitely worth checking out.
Keep in mind that not all tools are created equal, and they may or may not have the same features. It’s critical to discover the most appropriate tool for your needs. There are a lot of alternatives on the market, so it’s likely that one is ideal for you and your business.
As always, do your own research to see which tool is the best fit for your specific needs. And if you have any questions, feel free to email us at firstname.lastname@example.org. We have a team ready to help.