What’s the friggin difference between boosted posts and Facebook Ads? I’m so confused.
If you’re anything like me, you’re probably wondering what the difference is between boosted posts and Facebook Ads. To be honest, I had no clue until I did some research.
Many businesses find social media to be an intimidating landscape. You may feel the need to be present on several platforms in order to reach your target audience, but you question whether or not your content is getting enough organic reach to make the time investment worthwhile.
To compound matters, you’ve been amassing followers and page likes for years, and your following numbers are in the hundreds. Why don’t your postings have a bigger impact? With the ever-changing landscape of social media algorithms, your posts only reach a fraction of your actual audience. So no matter how good your content is, there’s always the chance that it will never be seen by those who could benefit from it the most.
Difference Between Boosted Posts And Facebook Ads
Ads and boosted posts are similar in that they’re both paid forms of promotion on Facebook. The main difference is that boosted posts are simply existing content that you’ve already posted on your page, while Ads are completely new content.
Let’s dig a little deeper, shall we?
As the name implies, boosted posts are simply existing content that you’ve already posted on your page. When you boost a post, you’re essentially paying to have that content seen by more people.
The great thing about boosted posts is that they’re quick and easy to set up. You can boost a post with just a few clicks, and you don’t need to create any new content.
However, boosted posts have some limitations. For one, you can only boost posts that are less than two weeks old. Additionally, you can only boost certain types of content, such as videos, photos, and links. And finally, boosted posts only run for a limited time; once the boost period is over, your post will go back to being seen by only a fraction of your audience.
Facebook Ads are completely new content that you create specifically for the purpose of running an ad campaign. When you create an ad, you have complete control over the content, including the images, copy, and call to action.
Ads are more versatile than boosted posts and offer a lot more control. However, they’re also more time-consuming to create. You’ll need to put in the effort to create high-quality content that will resonate with your audience. Additionally, you’ll need to monitor your ad campaign regularly to ensure that it’s performing well.
So, Which Should You Use?
The answer to this question depends on your goals and objectives. If you’re looking for a quick and easy way to promote your content with minimal effort, then boosted posts are a good option. However, if you want more control over your ad campaign and are willing to put in the time to create high-quality content, then Facebook Ads are a better choice.
Boosted posts are great for short-term promotion with minimal effort while Facebook Ads offer more control but require more time investment.
Choose Boosted Posts If You Want To:
- Develop brand awareness with a new audience
- Increase audience engagement on your Facebook page
- Improve visibility of your best posts
- Host promotions or giveaways
- Get more website clicks
Choose Facebook Ads If You Want To:
- Convert visitors into leads
- Generate traffic for your store
- Get orders for your store
- Increase the number of views on your videos
In our opinion, it’s usually better to boost posts that are already working well with organic reach. You’ll be able to maximize your budget while simultaneously increasing engagement by doing this.
For example, let’s say you have a post that’s been doing well organically and has received a lot of likes, comments, and shares. If you boost this post, you’ll be able to get even more engagement since you’re paying to have it seen by more people.
On the other hand, if you create a new ad from scratch, there’s no guarantee that it will perform well. You could end up wasting a lot of money on an ad campaign that doesn’t generate any results.
The Bottom Line
While both boosted posts and Facebook ads can be beneficial, it’s key to understand when to use each one so your campaign is successful.
It all comes down to your goals and objectives. If you want to quickly promote a post with minimal effort, then boosted posts are the way to go. However, if you’re looking for more control over your ad campaign and are willing to put in the time to create high-quality content, then Facebook Ads are a better option.
Think about what you want to achieve with your social media marketing campaign and then choose the option that will help you meet those goals. By doing this, you’ll be able to create a successful campaign that generates results.