As a marketer, keeping up with marketing trends is essential to your success. But with the industry always changing, it can be difficult to stay ahead of the curve.
Figuring out what do to as a marketer can feel like a never-ending game of catch-up. You read one article that says you need to be on Snapchat, and the next says you need to be doing more with Instagram Stories. Meanwhile, you’re still trying to figure out how to get more leads from your website.
The cycle never ends. But there are some strategies you can use to stay ahead of the curve and keep up with the latest marketing trends.
Let’s dive in.
Marketing Trends – How To Keep Up With Them
If you don’t have a team of marketers to help you stay on top of things, don’t worry. There are still plenty of ways that you can keep up with the latest marketing trends.
Here are a few strategies:
Join Marketing Community
One way to stay ahead of the curve is to join marketing community groups. These groups are a great way to network with other marketers, learn about new trends, and get advice from more experienced professionals.
Take MarketerHouse, for example. It’s a digital marketing community with members from all over the world. Members share resources, ask questions, and give advice to one another.
Follow Marketing Thought Leaders
There are tons of marketing thought leaders out there who are always sharing their insights on the latest trends. Some of our favorites include Neil Patel, Seth Godin, and Gary Vaynerchuk.
Check Out Marketing Conferences
If you really want to get ahead of the curve, there’s nothing like attending a marketing conference. These events are full of marketers who are eager to share what’s working for them. You’ll also have the opportunity to network with other marketers and learn about new tools and technologies.
Subscribe to Industry Publications
Whether it’s Adweek, MarketingProfs, or another trade publication, subscribing to an industry magazine is a great way to stay on top of what’s happening. You’ll get insights and perspectives from thought leaders in the industry, and you can also use these publications as a resource when you’re looking for case studies or statistics to support your marketing initiatives.
Listening to marketing podcasts is another great way to stay up-to-date on what’s happening in the industry. There are tons of great shows out there, but some of our favorites include Social Media Marketing Podcast, The Growth Show, and Content Marketing Podcast.
4 Important Marketing Principles That Will Always Apply
Even though the marketing landscape is constantly changing, there are some principles that will always apply. If you keep these in mind, you’ll be able to adapt to whatever changes come your way.
The first principle is to embrace change. As we mentioned, the marketing industry is always changing, so it’s important to be open to new ideas and willing to experiment.
Second, focus strategy on what’s important to your audience, not what’s important to you. It doesn’t matter how great your product or service is if it’s not what your target market is looking for.
Third, be flexible in your approach. There’s no one-size-fits-all solution in marketing, so what works for one company might not work for another. You need to be willing to try different tactics and see what gets the best results for your business.
Finally, don’t be afraid to experiment. With marketing, there are always new technologies and strategies being developed. If you want to stay ahead of the curve, you need to be willing to experiment with new things. Try out new social media platforms, test out new advertising strategies, and see what works for your business.
There’s no silver bullet when it comes to marketing, but by staying up to date on the latest trends and being willing to experiment, you can ensure that your marketing efforts are always on point.
And, remember, there’s no one size fits all solution. What works for one business might not work for another. The important thing is to find what works for you and run with it.
Be human. Take a step back and ask yourself if you’ll buy the product or service you’re promoting, what emotions are you trying to elicit, and what would your friends think about it. If the response isn’t an immediate “yes,” it’s time to start again.
What strategies do you use to stay ahead of the curve in marketing? Let us know in the comments below!